Maurizio Villarreal

SUAVITEL 

COLGATE-PALMOLIVE

LOVETAG




Knowing that moms always wash their children’s clothing before the initial time it’s worn, we thought of a simple way for them to try the Suavitel brand; the Love Tag. Sewn directly into select brands of factory-new children’s clothing, the Suavitel-infused Love Tag is made of water-soluble paper and thread, so it quickly dissolves in the wash cycle. As it dissolves, it releases the Suavitel fabric softener and fresh scent directly into the new garments. So, with no extra effort, moms could swaddle their children with the Suavitel-infused clothing and experience just how gentle Suavitel is.