MIAMI TOURISM
STAY SAFE WRAP
YOUR FACE
To help prevent the spread of COVID-19 during Spring Break, we created face masks packaged like condoms and distributed them throughout one of the sexiest places in the country – Miami Beach. Our messages spoke to Spring Breakers in a cheeky and provocative way that they’d be sure to understand. We put them in places we knew our audience would be – popular bars, trendy hotels, and all over the streets. By getting people to think about masks the same way they think about condoms, we reminded Spring Breakers if they want to have fun, they have to wear protection.
