BRIDGESTONE
RECYCLEATS
We set out with our client to find a use for the rubber from used tires that was more than just a novelty. Seeing that football is life in South America, we started there. This love of football spreads across the continent from rich to poor. For children born into poverty their love is just as strong, but they can’t afford cleats to play the game on the same level as others. That’s when the idea was born; cleats made from recycled tires that we could give to these children. Turn one problem into a solution for another problem.
