Maurizio Villarreal

iRESCUE


Treating Amblyopia isn’t hard, but diagnosing children who lack access to medical care is a challenge. When patients can’t go for treatment, treatment must come to the patients. We needed a tool that was inexpensive to produce, easy to distribute, and most importantly, fun to use. The iRescue is a playful, die-cut mask that catches attention in periodicals and waiting areas, and empowers parents to proactively screen and treat their child’s eyes for free.


3D RESCUE


After the success of I Rescue in 2018, the Amblyopia World Campaign briefed us to create a new and engaging way for children in underprivileged communities to test themselves for amblyopia. The more ways we have to reach these children with affordable and accessible medical care, the more chance we have to save their eyesight. 


So we turned another activity children love (the cinema) into a medical eye test.