GOLD PEAK
COCA-COLA
In relaunching their brand, we set out to make Gold Peak a beacon to remind everyone to stay curious and find the excitement of living a life of continuous reinvention and rediscovery.
Our Tea is For Trying campaign enlisted Questlove as our CelebriTea to inspire people to stay open to new ideas, to be brave and creative, and to try to do more in their own lives.
But at Gold Peak we didn’t just want to celebrate trying, we wanted to try something bold ourselves!
Which is why we asked our celebriTea to try something truly unexpected…
