FERRARI WORLD
ABU DHABI 2010
I had the opportunity to lead all the creative efforts (concept, design and user experience) for the interactive experience of the Ferrari World. For the son of an Italian mother and an absolute fan of the Ferrari brand, it was a dream come true. I worked very close with the architects and the Ferrari Creative Director in Italy and Abu Dhabi. In addition, I personally oversaw the installation and testing of all the digital experiences.
