KLEENEX
ACHOO
Kleenex® Brand wanted to change the fundamental way that people buy tissues: Instead of waiting until the first sneeze to frantically grab one box, how could we make things easier by encouraging consumers to stock up before symptoms started?
Based on ZIP code, achoo combines data from sources like the CDC, bird migration patterns, and social chatter to deliver a 3-week cold and flu prediction for that local area — with up to 88% accuracy. People can share their forecasts via email and social media, set alerts for when risk levels peak, see how symptoms are spreading across the country, and get helpful tips for making it through the season.
Thanks to achoo, Kleenex® saw an 11% increase in purchase intent and 286% spike in social chatter, proving that insight and awareness are a powerful weapon against cold and flu.
